Justin Bull
Academic Director, Centre for Climate and Business Solutions
justin.bull@sauder.ubc.ca
Home department: UBC Sauder School of Business
Program: UBC MEL and MHPL
Teaching and Research Interest
Dr. Justin Bull teaches extensively on sustainability, innovation and strategy, with a focus on graduate and executive learners. His doctoral work focused on measuring and comparing the environmental performance of paper and digital value chains in global media markets. In addition to his academic commitments, Justin is a mentor-scientist at the Creative Destruction Lab Climate stream. With a focus on companies that are developing solutions to the climate crisis, he helps early-stage founders identify market opportunities and position themselves for future fundraising rounds. He is also a board member with the Tla’amin Nation, assisting a modern treaty nation with their economic development strategy, including sitting on the Nation’s finance, audit and risk management committee.